Privacy Policy

Last updated: April 24, 2025

Athena Psych (“we,” “our,” or “the Practice”) is committed to protecting your privacy and ensuring a safe online experience. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website.  This Privacy Policy applies solely to the personal information that we collect through our website and does not address personal information that you provide to us in other contexts (e.g., through a business relationship not handled through our website).

Please review this Privacy Policy, which is incorporated into and made part of our Terms of Use.  By using our website, you signify your acceptance of this Privacy Policy and your consent to the data practices described below. If you do not agree to the terms of this Privacy Policy, please do not use our website.  Your continued use of our website following the posting of changes to these terms will mean that you accept those changes.

The information and advice published or made available on our website is intended for informational purposes only and is not a substitute for professional medical or behavioral health advice, nor does it establish or constitute a provider-patient relationship. Please see your provider promptly with any healthcare related questions.

Information We Collect

We may collect the following types of information:

Personal Information

• Name
• Email address
• Phone number
• Mailing address
• Any other information you provide through contact forms or appointment requests

Demographic & Non-Identifying Information

• Age, gender, ZIP code, preferences, interests
• Information from surveys or feedback forms

Automatically Collected Data

• IP address
• Browser type
• Device information
• Access times
• Pages visited and referring website

For additional information regarding our use of “Cookies,” see below.

Use of Your Information

We use your information to:

• Provide services you request (e.g., respond to inquiries, schedule appointments)
• Improve our website and user experience
• Communicate with you about our services
• Send occasional marketing or educational updates (you can opt out at any time)
• Comply with legal, regulatory or contractual obligations and to respond to requests from public and governmental authorities
• Investigate data breaches
• Enforce our website’s Terms of Use
• Protect our rights, privacy, safety and property and the rights, privacy, safety and property of others
• To fulfill any other purpose for which you provide it
• In any other way we may describe when you provide the information
• For any other purpose with your consent

Please note that our use of PHI is explained in our HIPAA Notice of Privacy Practices.

HIPAA Compliance

As a healthcare provider, we are a HIPAA-covered entity. This Privacy Policy governs non-clinical information collected through our website and is in addition to, and does not replace, our HIPAA Notice of Privacy Practices, which explains how we use and disclose your protected health information (“PHI”) under HIPAA. Once you become a patient:

• Information collected through our website may become part of your PHI
• All PHI is governed by our separate HIPAA Notice of Privacy Practices, which you will receive prior to your first appointment
• We maintain administrative, physical, and technical safeguards that comply with HIPAA standards

To the extent of a conflict between the terms of this Privacy Policy and the HIPAA Notice of Privacy Practices with respect to PHI, the Notice of Privacy Practices will control how we use and disclose your PHI.

We do not collect or store sensitive health information through our website unless explicitly requested by you in a secure, HIPAA-compliant form.

Cookies

Our website uses cookies and related data collection technologies (“Cookies”) to gather general information about the browsing activities of visitors to our website. This allows us to constantly improve our website’s design by arranging the content in the most user-friendly manner and to continually meet the users’ needs.  Cookies are simple text files stored on your web browser to provide a means of distinguishing among users of this website.  You have the ability to accept or decline Cookies, and you can review your Internet browser settings, typically under the sections “Help” or “Internet Options,” to exercise choices you have for certain Cookies.  Refusing or deleting these Cookies may limit your ability to take advantage of some features of this Site.

We may use the following types of Cookies: (i) performance and analytics cookies, which allows us to count visits and traffic sources so we can measure and improve the performance of the Site; and (ii) advertising cookies, which may be set through our advertising partners, such as Google Ads and Meta (Facebook) Ads, and used to build a profile of your interests and show you relevant ads.

You can opt out of personalized advertising through:

• Google Ads Settings
• Meta Ad Preferences
• Network Advertising Initiative Opt-Out

We do not share personal health information, including PHI, with these third-party advertising platforms.

Data Sharing

We do not sell, rent, or lease your personal information. We do not share your personal information with third parties, except as permitted by law.  We may share data with the following categories of third parties for our business purposes:

• Service providers, agents, contractors, consultants and advisors, including trusted technology vendors (such as email or hosting providers) who help us operate our website. These partners are required to keep your information confidential.
• Third party advertising companies that collect information about your access and use of our website and other online services for our advertising purposes.
• Insurance providers, but only with your explicit consent and in compliance with HIPAA regulations
• Government agencies, regulatory authorities or self-regulatory organizations, including law enforcement, as needed to cooperate with proceedings, inquiries or investigations by such authorities or in response to any requests made by such authorities, or as otherwise required by law
• Third parties as needed to protect our legitimate interests, including to establish or defend our legal rights
• Third parties in the event that we sell all or part of the business or make a sale or transfer of assets or are otherwise involved in a merger, restructuring or business transfer
• Certain other persons to the extent authorized by you

Data Security

We take reasonable security measures—including encryption, access controls, and secure servers—to protect your personal information from unauthorized access, use, disclosure, alteration or deletion.  In compliance with the New York SHIELD Act (Stop Hacks and Improve Electronic Data Security Act), we implement reasonable administrative, technical, and physical safeguards designed to:

• Protect the security, confidentiality, and integrity of private information
• Protect against unauthorized access, use, or disclosure
• Ensure the secure disposal of information that is no longer needed

Except as provided elsewhere in this Privacy Policy, we limit access to personal information in electronic databases to those persons in our organization who have a business need for such access. They will only process your personal information on our instructions and they are subject to a duty of confidentiality.  However, you should know that no website operator, including the us, can fully eliminate security risks associated with personal information. While we have endeavored to create a secure and reliable website for users, the confidentiality of any communication or material transmitted to/from our website or via e-mail cannot be guaranteed.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law or is required to resolve disputes or protect our legal rights.

• Contact form submissions: 2 years
• Website analytics data: 3 years
• Appointment requests: Until appointment completion plus 1 year

If you become a patient, we retain medical records in accordance with New York state laws and professional guidelines.

Children’s Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn we have collected personal information from a child under 13, we will delete that information promptly.

For minors between 13–17 years old, we require parental consent before collecting any personal information, except where permitted by law for certain mental health services.

Electronic Communications

You consent to receive electronic communications from us, and you agree that all agreements, notices, disclosures and other communications that we provide to you electronically, via email and/or on our website satisfy any legal requirement that such communications be in writing.

Your Rights and Choices

You may request to:

• Access, correct, or delete your personal information
• Opt out of marketing emails by clicking the “Unsubscribe” link at the bottom of such email, or by sending an email with the subject line “Unsubscribe” to eyanni@athenapsych.com. You may continue to receive service-related and other non-marketing emails.
• Withdraw consent for data collection where applicable
• Receive an electronic copy of your personal data (data portability)
• File a complaint with a regulatory authority

To make a request, contact us at:

? (718) 520-8000

? 2825 3rd Avenue, Suite 402, Bronx, NY 10455

External Links

Our website may link to external sites. We are not responsible for the privacy practices or content of those websites. Please review their privacy policies before submitting any information. This Privacy Policy applies solely to information collected by our website.

Accessibility Statement

We are committed to making our website accessible to all individuals, including those with disabilities. If you encounter accessibility barriers, please contact us for assistance.

Changes to This Privacy Policy

We reserve the right to modify or update this Privacy Policy from time to time. All changes will be effective immediately upon posting to our website.  We encourage you to review it periodically to stay informed about how we are protecting your information. Material changes will be clearly posted and, where appropriate, we will notify you by email.  Small changes or changes that do no significantly affect individual privacy interests may be made at any time and without prior notice.  We display an effective date on the top left corner of this Privacy Policy so that it will be easier for you to know when there has been a change.  Your continued use of our website after the effective date of this Privacy Policy (as modified from time to time) indicates your agreement to the terms hereof.

Questions About this Privacy Policy

If you have any questions about this Privacy Policy, please contact us by phone at ? (718) 520-8000, by email to ? eyanni@athenapsych.com or by mail to:

AthenaPsych LLC

2825 3rd Avenue, Suite 402

Bronx, NY 10455